Surveys and forms

Ask customers, right inside your widget.

Measure NPS, run a short questionnaire or keep an idea box open, all in the widget your customers already use. Build forms for demo requests, bug reports or returns, and every submission lands where your team works.

What your customers see

Three kinds of survey, one Feedback tab.

Published surveys appear in the widget's Feedback tab. It shows up on its own when there's a survey for that visitor, so there's nothing to switch on.

NPS One question, a 0–10 score, and your Net Promoter Score in the results.
Questionnaire Ratings, single or multiple choice, and short text. Mark any question required.
Suggestions An open box for ideas. Customers can send as many as they like.

Why it matters

Feedback you can act on.

Ask where people already are

Customers answer in the widget on your site, not in an email they’ll skip. Link straight to the Feedback tab from any page.

Know who said it

Responses from signed-in users and known contacts show their name or email, so you can follow up with the right person.

Results you can compare

Once a survey has responses, its questions lock. Every answer was given to the same question.

Requests arrive ready to work

A form submission can open a ticket with every answer in it, so your team starts with the full picture.

Results

Your score and the story behind it.

Each survey has a Results tab. For NPS you get the score from −100 to 100, the average out of 10, and how many promoters and detractors you have.

  • A score distribution shows how many people chose each number from 0 to 10, with passives counted underneath.
  • Questionnaires get a section per question: the average for ratings, a bar per option for choice questions, and every written answer.
  • Suggestions are listed in full on the Results tab.

Responses

Read every response, one by one.

The Submissions tab lists every response, newest first, with who answered and when. Expand one to see each answer under its question.

  • Identified responses show the contact’s name or email. Everyone else is an anonymous visitor.
  • Show a survey to Everyone, Signed-in only or Anonymous only, in one property or all of them.
  • NPS and questionnaires take one answer per customer. Suggestions can be sent as often as people like.

Forms

Collect exactly what you need.

Build a form for a demo request, a bug report or an intake questionnaire. It appears in the widget's Forms tab, and you decide where each submission goes.

Build

Ten field types. No code.

Add short and long text, email, phone, number, date, dropdown, radio, multi-select and checkbox fields. Add hint text, set placeholders and mark fields required.

  • Link fields to the customer’s email, their name or the conversation subject, so tickets arrive with the right contact and subject.
  • Set the button label and the message people see after submitting.
  • Open the widget straight onto a form from any button or link on your site with Copy link.

Where it goes

A ticket, an email, or both.

Choose Conversation and each submission opens a ticket the customer can reply to. Choose Email and it goes to the addresses you pick. Or choose Both.

  • Form tickets list every answer and show which form they came from. The customer becomes a contact, or is matched to one by email.
  • Emails arrive as “New submission” with every answer. Reply to answer the customer directly.
  • Show a form to everyone, signed-in users only or anonymous visitors only.

On every plan

Every Cove plan includes surveys and forms, along with the inbox, widget, Knowledge, roadmap and updates. Plans differ by size, starting with Starter at $25 a month.

Compare plans

FAQ

Questions about surveys and forms

Do I need to turn on the Feedback tab?

No. It appears on its own when there’s a published survey for that visitor. To send people straight to it, link to #cove-feedback on your site.

Can I change a survey after people answer it?

You can change its title, description, property and status. Its questions and “Show to” setting lock once it has responses, so results stay comparable. To stop collecting answers, unpublish it.

Can a customer answer the same survey twice?

NPS surveys and questionnaires take one answer per customer. Suggestions can be sent as often as people like.

Where do form submissions go?

You choose per form: a ticket in your inbox, an email to the addresses you pick, or both. Email-only submissions aren’t stored in Cove, so choose Both if you want a record in Cove too.

Can I open a form from my own “Request a demo” button?

Yes. Copy the form’s link from its editor and use it on any page with your widget. It opens the widget straight onto the form.

Start hearing from your customers.

Surveys and forms are included on every plan. Start your 14-day free trial, no credit card needed.